36% of the recruiters have rejected to a candidate by its image in the social networks. LinkedIn and Facebook are the main social networks used by candidates and recruiters.
The social networks have become an element of help for the people in charge of human resources of the companies. So it is so 36% of the recruiters have rejected to a candidate by its image in the social networks. LinkedIn and Facebook are the main social networks used by candidates and recruiters.
The digital identity, also well-known as personal brand, contributes more information on a candidate who any curriculum vitae. For that reason, the companies usually analyze the activity of the candidates in their profiles of social networks.
In fact, according to the last report of Infoempleo, 45% of the RRHH professionals consult them before realising the interview to the candidates, of there the importance of knowing how to manage them suitably.
If we consider that 36% of the organizations have misestimated the candidacy of some aspiring to a job by the image that projects in some of its profiles in networks, the subject is of extreme importance. We used the networks as a source of intelligence more, reason why the user must know the consequences what he publishes, he affirms Carlos M©ndez, Social &Digital Average Content Manager in BBVA.
The social networks are a tool of very powerful communication, therefore, the behavior in them and the personal brand is assets of the individual, and must be coherent with their principles.
The fingerprint is much more important than we create, as much in the personal plane as in the corporative one. To make vindication of any type of violence or discrimination (76%), to promote the consumption of drugs or alcohol (75%) and the use of little appropriate images (73%) are the aspects that would influence more in a recruiter to reject a candidate-to.
On the other hand, the active candidate has more labor opportunities than the inactive one, reason why he becomes necessary adequately to work the personal brand in the use processes search active.
Nevertheless, report EY connected Talent says that the number of users who do not have any account in social networks has lowered three points. One has gone of a 9% in 2016 to a 6% in 2018.
To maintain its privacy is the main reason that uses more than half of the people who do not have account in any social network (56%). They follow the disinterestedness (32%) and the search to him of a more traditional or direct communication (23%).
42% of the users who are not present in social networks discard of forceful form the possibility of opening an account in the future. Gross error, in a more and more unstable working environment is essential the differentiation, the people we are brands and we must work that differentiation as professional strategy.
The personal brand is the way to clarify and to communicate what it does to us different, special and to use those qualities to guide our race or to make our strategic decisions. Thus, one is to understand which are the attributes that do to us only and to know how to use them to differentiate to us from the others.
Nowadays, any person has more power on the development of her professional race that never before. The image that we projected in the social networks counts so much as the one that we projected in real life and in a changeable market, as the present one, it is not enough with being a good professional, your work is so good, as the presentation of your work.
Therefore, you will have to do all the possible one so that your presence in social networks is visually attractive, transmits professionalism, quality, and confidence.
Once we have seen the importance in the present way to come in the world of the human resources, next, you have some fundamental ideas if you want to use the social networks in the use search.
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