To communicate is to move

By Ana Dom­nguez

To communicate is to move

My professor of Psychology of the Language shelp that is not the same to communicate that to inform.

When we communicated, we must consider variable as important as the emotions. These comprise of the message and they give intention him to which we want to count.

Each phrase, each image, each gesture or even each scent, go tie to an emotion that in many occasions are universal, similar for all and in others goes associate or conditional to the experiences of each. It for a moment thinks about because usually we accompany a phrase by emoji when we used WhatsApp. What I look for with my message? What emotion I want to cause?

This same one we are due to ask when we want to sell our product. Or our business, our idea, our argument or our own profile.

What is to communicate?

The world of the communication and marketing has evolved of such way and so quickly that we almost must adapt our organization to each client, of integral and specific form. And that requires of imagination, fresh ideas, things nonseen until now in this field. Also that perceives of clear way our intention, that is to say, to eliminate what in psychology we called noise of the process of the communication.

The current trend calls to sell experiences to that indeed, to generate an emotion in the client. The companies look for in addition to be different themselves through those experiences.

In order to realise a good sale, therefore, to communicate well there are aspects that we must consider at the time of drawing up our strategy of communication:

1 €“ It decides which are going to be your potential clients: To public what you try to arrive?

2 €“ It adapts your message and its characteristics to that public or target.

3 €“ that message Unites to an emotion and will last for always.

This is due to the association of memories with emotional states, that allow to a greater connection and fixation of the material to remember, allowing its consolidation. It is what a structure does of our fundamental brain for it emotions, the limbic system.

4 €“ the message must be simple (that is not just like simple).

5 €“ Support in impressive visualizations or exhibitions to you.

According to the Neuro-linguistic programming, all we did not remember or we processed the same experience through same channel. The PNL differentiates this process in line of vision, auditory or kinest©sico based on how we perceived the information than it surrounds to us.

How to avoid to fail in our strategy of communication?

And in the opposite pole we found the actions that will take to us, without doubt, to fail in our strategy of communication:

1 €“ That our actions or our attitude is in dissonance with our message.

2 €“ not to offer confidence in our own product or idea.

3 €“ not to handle the emotional component of the social abilities.

This will take to us not to understand the emotions other people's nor to regulating the own emotions. Therefore, our message will not arrive or it will do it of the way nonwished.

4 €“ the bad digital reputation, or ours at professional level, of our product or our organization.

In this point the social responsibility plays a very excellent role, that is to say, what we contributed to our society as company.

No longer it is only worth to sell our product and to do it well, but also that we must be committed somehow and so it surrounds to us, to give back to the society starts off than it gives us.

Examples there are many: to collaborate with associations and NGO, to support to minority sports, groups in exclusion risk, to collaborate with half environmental organizations promoting the sustainability of our products, to prioritize in aspects as the conciliation, etc.

After reading all this, it can seem to you that the communication is a complex and difficult process, still more when enter game the emotions. Quite the opposite, the suitable handling of the emotions mainly basic, the sadness, happiness, surprise, disgust, fear and wrath helps us to prepare our strategy and is fundamental so that our plan is successful.

Author About the

Contributor Ana Dom­nguez

Ana Dom­nguez Natera is sanitary and Educational general psychologist. Lcda. in Psychology by the UGR, Masters in Direction of protocol and communication by the School Superior GADE.

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